Work of health resorts in the Minsk region in 2022

24-Jan-2023

To ensure the recovery growth of sanatorium-and-spa treatment and the improvement of the population, sanatoriums are expanding the list of services provided and developing new types of health-improving vouchers with a medical program.

For reference: the branch of the Sanatorium Sosnovy Bor of JSC Belagrozdravnitsa for the effective treatment of patients who have had pneumonia, amber aerotherapy, general thermotherapy (general mud wraps), immersion baths 45 days after the illness, collective psychotherapy are widely used. In the sanatorium, you can undergo studies of the state of hemostasis (determination of the main indicators of the blood coagulation system): local (specific) tests; studies of secondary (plasma) hemostasis; conducting research using a thermostat with transparent walls (hereinafter referred to as TPS); determination of ATCV; determination of prothrombin (thromboplastin) time with thromboplastin calcium mixture; calculation of INR according to the table; determination of fibrinogen content in blood plasma.

The sanatorium provides an opportunity for immunological research. Immunochemical method using automatic closed-type systems of medium and high productivity (hormones; tumor markers, markers of anemia, cardio markers, markers of osteoporosis; vitamins, markers of infectious diseases, autoimmune diseases).

In the DUP "Sanatorium "Belorusochka" SKUP "Belprofsoyuzkurort" during 2022, new methods of treatment were developed and implemented:

"The method of complex treatment of distal diabetic polyneuropathy using pneumocompression therapy and laser magnetic therapy in combination with thioctic acid preparations";

“The method of complex treatment of post-covid syndrome, by sequential or combined use of hypoxic therapy, supravenous laser blood irradiation and non-contact water massage against the background of psychotherapy sessions”;

"The method of combined use of intravenous ozone therapy and gravitational therapy using the "Inversion Table for therapeutic effects on the patient" in the treatment of residual effects after a COVID-19 infection."

In order to improve the quality of the services provided to the sanatorium-resort organizations of the Minsk region, the development and promotion of the unique style (brand) of their enterprise in the service market is carried out on an ongoing basis.

For reference: in the Municipal Unitary Enterprise "Children's Rehabilitation and Health Center" Zhdanovichi ", a graphic symbol recognizable among consumers of services has been developed and used for a long time (in different colors). This symbol is placed on the main page of the official website, applied to the elements of the address-visual orientation on the territory and in the premises, applied to advertising and souvenir products (booklets, calendars, mugs, magnets, flags, etc.), used during sports, cultural and other events, including those with international participation.

JLLC "Children's Rehabilitation and Health Center "Nadezhda" has an official website and pages on social networks designed in the corporate style, which also increases the visual recognition of the Center.

Today, the following are registered on the Portal for rating the quality of services provided: RSKUE Sanatorium Priozerny, State Institution Sanatorium Yunost, Sanatorium Sosny of the Administration of the President of the Republic of Belarus, UE ASB Sanatorium Sputnik, RSUE Sanatorium Isloch National Academy of Sciences of Belarus, RSKUE "Sanatorium "Belaya Rus" of the Ministry of Internal Affairs of the Republic of Belarus, Municipal Unitary Enterprise "Children's Rehabilitation and Health Center "Zhdanovichi", JLLC "Children's Rehabilitation and Health Center" Nadezhda ", Educational Establishment "National Children's Educational and Health Center" Zubrenok ".

To increase exports, work in social networks has been strengthened, the flow of targeted and contextual advertising has been increased, taking into account the new realities of Instagram and Facebook, an analysis of SEO and SMM has been carried out, additional regions (Russia, Poland, Lithuania, Latvia) have been set up to display contextual advertising, and participation in international exhibitions and webinars. To increase the flow of guests from the Russian Federation, agreements are concluded with the OTA platform Ostrovok.ru for the placement of advertising information about sanatoriums. In 2022, 56.9 thousand foreign citizens (80,221.2 thousand rubles) received sanatorium and resort treatment and rehabilitation in the health resorts of the region. These are mainly citizens of the Russian Federation, Lithuania, Latvia, Azerbaijan and Estonia. Revenue from the sale of additional paid services for 2022 amounted to 43,790.0 thousand rubles, including 10,933.8 thousand rubles for foreign citizens.

To ensure a wide information and advertising campaign about nearby tourist and cultural attractions, sanatorium-resort and health-improving organizations of the Minsk region offer tours around the territory of the Republic of Belarus on an ongoing basis.

In order to ensure stable, break-even work, increase the demand for sanatorium and health-improving services, and increase the volume of income from the services provided by the health resorts of the Minsk region, constant systematic work is carried out to develop the material and technical base. In total, 38,916.4 thousand rubles were sent.