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About the work of the sanatorium organizations of the Vitebsk region in increasing the export of services14-Jan-2020
In order to attract more new customers, including foreign citizens, the sanatorium and resort organizations of the Vitebsk region took part in the International Tourism Exhibition "MITT" in Moscow, the International Specialized Exhibition "Health Care in Belarus-2019" in Minsk, in the International Spring Tourism Services Fair "Rest-2019" in Minsk, in the International Specialized Exhibition "TIBO-2019" in Minsk, in the exposition "Tourist Belarus", which was organized during the II European Games on the territory of the fan zone for fans, in the exhibition and presentation of the Belarusian tourist potential in the pavilion "Republic of Belarus" at the Exhibition of Economic Achievements in Moscow (RF), the exhibition "Tourism 2019" in Minsk.
In order to increase the efficiency of work in 2019, the following actions were carried out: provisions on discounts for vouchers were developed for people who call for rest and treatment on Friday, Saturday or Sunday (subject to 100% payment of vouchers before arrival), regular customers are provided with additional bonuses for customer choice, commission agreements for the implementation of permits with foreign travel agencies were concluded, many sanatoriums created versions of the site and produced brochures in English, there is an active correspondence with the client via email, Skype, Viber, WhatsApp, phone, and social networks (Odnoklassniki, VKontakte, Instagram, Facebook), direct address and electronic mailing of commercial offers to enterprises and organizations of the Russian Federation (the cities of Pskov, Velikiye Luki, Smolensk, Bryansk, Oryol, Vyazma, Kaluga, Tula), as well as to countries near and far abroad, on the M-1 and M routes -3 advertising banners of health resorts of Vitebsk region are placed.
Information about the sanatoriums is presented on the websites of the Belarusian state tour operator "CENTRKURORT" www.otpusk.by, vetliva.by, the Belarusian tour operator of the private research and production unitary enterprise "Automated tourism technologies" www.sanatorii.by, as well as on the websites of foreign tour operators with which they concluded cooperation agreements.
In order to familiarize tourists with the sights of Belarus, excursion programs have been developed and are being implemented.