On the work of health resort organizations in the Minsk region in the first quarter of 2021

26-April-2021
According to the departmental reporting on the main indicators of the activities of the sanatorium (health-improving) organization of the Republic of Belarus located in the territory of the Minsk region, the occupancy rate in the first quarter of 2021 was 55%. 63.0 thousand people (35 696.8 thousand rubles) underwent sanatorium treatment and health improvement; at the expense of legal entities and individuals - 49.5 thousand people (17 825.6 thousand rubles); at the expense of the republican budget and funds of the state non-budgetary fund for social protection of the population of the Republic of Belarus - 13.6 thousand people (9 755.2 thousand rubles).
To ensure the recovery growth of sanatorium-resort treatment and health improvement of the population, the sanatoriums are developing new types of health-improving vouchers with a medical program.
For reference: in the State Institution "Sanatorium" Yunost "of the Administrative Department of the President of the Republic of Belarus, in order to expand the list of provided medical services, the rates of doctors of narrow specialties, such as a traumatologist-orthopedist, a doctor-chiropractor, were introduced.
The branch "Children's sanatorium" Sluch "OJSC "Belagrozdravnitsa" plans to open a cabinet for dry carbon dioxide baths ("Reabox") and an amber room to expand the list of paid services.
In the health resorts of the SKUP "Belprofsoyuzkurort" the "Trade union voucher" and "Weekend tour" were actively implemented.
To attract citizens of the Republic of Belarus, foreign citizens, modern tools are used when conducting advertising campaigns (contextual advertising in search networks, marketing advertising in the networks Facebook.com, Instagram.com, Vk.com with the final conversion; advertising on key partner sites, regular native articles and others), participation in international exhibitions and webinars.
For reference: State Institution "Sanatorium "Yunost" of the Administrative Department of the President of the Republic of Belarus in March 2021 took part in the 27th international tourism exhibition MITT 2021 in Moscow.
Particular attention is paid to ensuring a safe stay of the population undergoing sanatorium treatment and health improvement, including taking into account the epidemiological situation. All health resort organizations in the Minsk region are guided by the "Temporary guidelines for the prevention of the introduction and spread of COVID-19 infection", developed by the Ministry of Health of the Republic of Belarus and the Republican Center for Health Improvement and Sanatorium Treatment of the Population.
In order to ensure stable, break-even work, increase demand for sanatorium and resort and health services and increase the volume of income from services provided by health resorts in the Minsk region, constant systematic work is being carried out to develop the material and technical base, expand the list of services provided, and introduce innovative technologies for resort therapy.
For reference: in the first quarter of this year, medical devices were purchased at the State Institution "Sanatorium "Yunost" of the Administrative Department of the President of the Republic of Belarus: an ozone therapy unit, an ultrasonic diagnostic osteodensitometer; the current repair of the rooms in the Lesnoy building was completed, which made it possible to increase the comfort and attractiveness of the rooms. the first floor of the building is equipped with the necessary elements, provided that persons with disabilities stay in it.
On the territory of JLLC "DROTS "Nadezhda" conditions have been created for accommodating people with limited mobility. Of 129 rooms, 16 are designed to accommodate people with disabilities. movement of this category of customers throughout the territory.
In the first quarter of 2021, prices for spa and wellness services did not increase. A discount, bonus loyalty program was used (discounts for customers with early booking, members of the federation of trade unions and their children a 25% discount, the "regular guest" program a 5% discount).
For reference: the branch "Sanatorium" Rassvet-Lyuban "OJSC "Belagrozdravnitsa" provided a 15% discount for employees of the agro-industrial complex, a promotion for early booking - 10%.
The branch "Sanatorium" Sosnovy Bor "of OJSC "Belagrozdravnitsa" provided a discount of up to 10% on the "Health Card". Agricultural workers - 15%. With early booking and payment 60 days in advance - 10%, with payment for 35 days - 5%.
RSKUP "Sanatorium "Belaya Rus" of the Department of Finance and Logistics of the Ministry of Internal Affairs of the Republic of Belarus, employees of the Ministry of Internal Affairs and members of their families, veterans of the Ministry of Internal Affairs, pensioners were given a 10% discount, for a last minute ticket - 12%.
UE "Sanatorium Primorsky" LLC "BelOG" 50% discount for pensioners of the Republic of Belarus, 25% for foreign citizens; on the "Regular customer" card - 25%; for citizens who purchased vouchers for an arrival period of more than 20 days - 30%.