According to departmental reporting on the main performance indicators of the sanatorium (health) organization of the Republic of Belarus, located on the territory of the Minsk region, the occupancy rate for the nine months of this year was 73.6%. 245.3 thousand people underwent sanatorium treatment and rehabilitation (171,681.8 thousand rubles); at the expense of legal entities and individuals - 205.6 thousand people (106,051.7 thousand rubles); at the expense of the republican budget and the state non-budgetary fund for social protection of the population of the Republic of Belarus - 39.7 thousand people (40,136.3 thousand rubles).
To ensure the recovery growth of sanatorium-and-spa treatment and the improvement of the population, sanatoriums are developing new types of health-improving vouchers with a medical program.
In the health resorts of the SKUP "Belprofsoyuzkurort", the "Trade union ticket", "Tour of the day off" were actively introduced.
In the third quarter of 2021, prices for spa and wellness services did not increase. A discount, bonus loyalty program was used (discounts for customers with early bookings, members of the federation of trade unions and their children 25% discount, "regular guest" program 5% discount).
For reference: the branch of the Sanatorium Rassvet-Luban OJSC Belagrozdravnitsa - 10% and 5% discount for early booking; discount from 1-10% on a health card.
DUE "Sanatorium" Belorusochka "SCUP "BELPROFSOYUZKURORT" in the third quarter of this year, according to a discount loyalty program, offered customers discounts on sanatorium vouchers up to 35%.
Starting from August 24, 2021, prices for sanatorium-resort and health-improving vouchers have been reduced at UE "ASB Sanatorium Sputnik".
To attract citizens of the Republic of Belarus, foreign citizens, modern tools are used when conducting advertising campaigns (contextual advertising in search networks, marketing advertising on Facebook.com, Instagram.com, Vk.com with final conversion; advertising on key partner sites, regular native articles etc.), participation in international exhibitions and webinars.
For reference: in the annual competition event of the "Number One" Prize in 2021, the State Institution "Sanatorium" Yunost "of the Administration of the President of the Republic of Belarus won FIRST PLACE in several categories:
- "Sanatorium No. 1 in Minsk and Minsk region";
- "Country SPA Wellness Center No. 1";
- Number one in the rating "TOP SANATORIUMS OF BELARUS".
On May 21, 2021, the national rating agency BIK Ratings, accredited by the National Bank of Belarus, awarded the participants of the TOP HEALTH IN BELARUS rating.